About Geri Geans, Inc. contemporary sportswear for women.

About Geri Geans®

Geri Delacruz is the founder and creative director of the Geri Geans® label. It is a lifestyle contemporary collection that reflects her personal touch and aesthetics at an accessible price point.

Geri Geans embodies classic design elements with modern fashion sensibilities. She debuts the first original collection for spring 2011, brandishing contemporary and timeless pieces that capture the personal style and spirit of fashionable yet versatile, feminine yet tailored Sophisticated women.

The collection is made up of stunningly stylish yet detailed pieces such as evening and day dresses, suits, coats, jackets, bottoms and tops in fabrics as crushed linen, cotton and silk.The collection is meant to fit effortlessly into a modern woman's life while enticing her to reveal the innately playful side.

Geri was born and raised in Northern California. She currently lives in New Jersey, with her boyfriend and their adorable Maltese dog. Geri finds inspiration in everything around her – nature, cultures, photography, and cinema. Her creative process usually starts with traveling.

She graduated from the Fashion Institute of Technology with a Bachelor degree in Fine Arts with concentration of fashion design. You can find out more about Geri at http://www.gerigeans.com

Customer profile: Iconic GG

GG is 24 years old and a size 4. She is college educated and lives in a one bedroom flat in Chelsea NYC. She works full time at Le Gamin, a high end children's wear company as an associate production manager. She makes $65,000 a year

GG is an optimistic, confident achiever. She is well-rounded,social,and approachable She is graceous,warm,loving,bold and audacious with those around her. GG is always sophisticated,refined,and graceful. GG's life is very full. She is involved with her family and friends,works,and community. She is organized and goal oriented,and strives for balance in her life

GG's style is always:

• Modern Classic
• Stylish
• Playful
• Polished
• Feminine
• For work, she is always refined
• For weekends, she is always comfortable
• For night out, she is more fashionable
• For special occasion, she is more sophisticated and elegant

Contact: geri@GeroGeans.com

- Geri Delacruz -